Insights · Notes from the studio
insights. strategy + craft notes.
Monthly notes from the studio. Brand strategy frameworks, design systems thinking, performance marketing breakdowns. No fluff, no growth hacks.
Research
Original data, 100 websites per industry.
Read The Website Gap: B2B SaaS edition →
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The 7-question brand health audit.
Find out where your brand is leaking value. Personalized report with 3 concrete next steps, delivered in 5 minutes.
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Latest articles
Strategy + craft, in plain English.
- Brand Strategy
- 5 min read
What does rebranding mean in business: stripped of agency lingo. The 3 types, what it touches, what it costs, and what it is not.
- Digital Marketing
- 5 min read
What is digital marketing strategy, and why what most companies call “strategy” is actually a stack of tactics. A plain-English answer from Toni Kiss.
- Digital Marketing
- 4 min read
- Graphic Design
- 8 min read
What do graphic designers do day-to-day? Not Photoshop tasks. They build visual systems, solve communication problems, and protect brand consistency at scale.
- Digital Marketing
- 9 min read
The honest sequence for how to do digital marketing: brand, audience, channel, measurement, iteration. What gurus skip and why most companies fail.
- Web Design
- 9 min read
What is web design really? Architecture for behavior on screens. Not pretty templates. Here is what separates considered craft from decoration online.
Tools we built
Free working tools.
Templates, frameworks, and calculators we use internally. Free for you to use.
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CAC payback calculator
Spreadsheet for modeling how long it takes for marketing to pay back.
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Web project scoping doc
Template for scoping a web rebuild: features, content, integrations.
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Video brief template
Storyboard + brief format that survives 3 rounds of client revisions.
Monthly notes from the studio.
One email per month. Strategy frameworks, case studies, the occasional rant about agency politics.
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