Services / PR & Communications
PR & Communications
Media relations, influencer programs, crisis communications. News-worthy by design, trustworthy by construction.
A voice that people believe.
In a world where everyone is shouting, the most powerful thing your business can do is speak with a voice that is true. Not spin: uncover a story that already exists, and tell it consistently.
PR and communications turn a business into a recognised voice: real stories, the right journalists and partners, and a message that holds up under scrutiny. We build authority patiently, because reputation compounds and stunts fade.
At Clan of Creators, we believe that real communication isn’t about spinning a story: it’s about uncovering one that already exists. Our PR and communication strategy is built to reflect your values and vision, moving far beyond the standard press release to build a narrative that people actually believe in, and to shape it into a consistent voice that works whether it’s a quote in a national publication, a LinkedIn post, a keynote speech, or a response to a tough question from a reporter.
The goal of a great PR strategy is simple: to make sure that when people hear your name, they think of trust. We help transform your business from a face in the crowd into a recognized authority that media, partners, and customers actively seek out. This extends to the moments that matter most: a product launch, a results presentation, or any milestone that deserves to be communicated with precision and impact.
Part of building that trust is choosing the right voices to carry your story. We work with influencers and public figures not just as social media channels, but as real people who genuinely align with your brand and are seen with your product in the real world: at events, in their daily lives, in the spaces where your audience pays attention. Authentic visibility, not manufactured reach.
What you leave with.
The artifacts and outcomes that anchor this engagement. Scoped, priced and delivered together.
Communications strategy
Narrative architecture, key messages, audience map, media targets. The doc everything else runs on.
Media relations program
Journalist briefings, story pitches, embargoed news, exclusive partnerships. Coverage in trade and national press.
Executive thought leadership
Op-eds, LinkedIn presence, conference speaking, podcast strategy. Build the founder voice.
Influencer & KOL programs
Identification, briefing, contracting, content review, performance reporting. Authentic, not transactional.
Crisis communications
Response frameworks, prepared statements, dark sites, media training. Before you need them, not during.
Launch communications
Product launches, milestone announcements, results comms. Multi-channel orchestration.
Internal communications
Town halls, leadership messaging, change communications. Often the most-neglected, highest-leverage work.
Measurement & reporting
Earned media value, sentiment, share of voice, message penetration. Monthly executive summary.
Always-on relationships. Plus moment-based pushes.
PR isn’t a campaign: it’s a sustained relationship with the press, public, and your own people. 6-month minimum.
Strategy
Audit current reputation, define narrative, identify target journalists and platforms, prepare key messages.
Activate
First wave of media relations, executive content live, influencer briefings underway. First coverage by week 8.
Compound
Sustained relationship building, increasing inbound from journalists, thought leadership compounding.
Moments
Quarterly push campaigns around launches, results, milestones. Crisis-ready throughout.
Stories that people remembered.
Hoffman ยท 2025
Trade press positioning for a heating brand
Trade press ยท positioning
Hausmeisterdeal ยท 2022
Communications for a German facility management brand
Comms ยท property services
Eclipse Group ยท 2023
Comms for an AV and staging group across the Gulf
Comms ยท events industry
PR & Communications, demystified.
No. Anyone who promises guaranteed coverage is either paying for it (not PR: that’s sponsored content) or about to disappoint you. We guarantee work product (pitches, briefings, content, relationships): coverage is the outcome we work toward, not the deliverable.
Carefully. We identify based on audience fit, not follower count. We brief them on the brand, but we don’t dictate scripts. We measure real engagement (saves, shares, comments from genuine accounts), not vanity metrics.
Yes: both prepared (frameworks, response protocols, media training) and live (when the crisis hits, we run the war room). Crisis retainers are separate from regular PR engagements.
Organic social ladders into PR work: same voice, same narrative, same messages. We coordinate but don’t replace your social team. If you don’t have one, we can run organic social as part of Digital Marketing.
Both. Our network is strongest in Romania (national press, trade, business) and decent in UK and UAE. For broader international PR, we partner with local agencies we’ve vetted: transparent fee structure.
PR runs on a monthly retainer, sized to the program: a focused push and full-service comms with influencer programs and crisis readiness are different scopes. We don’t sell single press releases; that’s not how this works. We scope the retainer after discovery.
A voice that people believe.
Tell us the story you wish more people knew. We’ll come back with three angles we’d test and the journalists we’d start with.
Common combinations.
Brand Strategy
The narrative under the narrative: the brand story PR amplifies.
Event Planning & Management
Moments PR can cover, amplify, and turn into ongoing media value.
Digital Marketing
Paid distribution that compounds organic PR reach.
