Services / Retail Media

08 ยท Channel

Retail Media

Being present at the moment the decision happens.

In-store branding, POS displays, sponsored placements, retail platform campaigns. Visibility at the exact point of decision.

Overview

The moment between looking and buying.

The journey from “just looking” to “checking out” happens in a heartbeat. The challenge isn’t just being seen: it’s being seen at the exact moment a customer is ready to say yes.

Retail media reaches buyers at the moment of decision: sponsored placements, display, targeted campaigns, and in-store activation. We plan and run it where your customer already shops, and measure against sales, not impressions.

Our retail media solutions cover the full picture: sponsored product placements that put you at the top of search results when someone is actively shopping your category. Display advertising that builds familiarity before the buying moment even arrives. Targeted digital campaigns across retail platforms that reach people based on what they actually browse, click, and purchase, not just vague demographics. In-store media activations that catch attention at the physical point of decision, right when someone’s hand is hovering between your product and someone else’s.

We’ve watched retail change faster in the last five years than it did in the previous twenty. The brands winning right now aren’t necessarily the biggest: they’re the ones who figured out how to be present, relevant, and persuasive at the moments that actually matter. Our solutions are built to make sure your brand is one of them: not by shouting louder, but by showing up smarter.

Our retail media solutions are designed to help you meet your customers exactly where they are, with a message that feels relevant, timely, and genuinely helpful. Every touchpoint becomes a meaningful interaction: turning the path from category browse to checkout into your competitive advantage.

Deliverables

What you leave with.

The artifacts and outcomes that anchor this engagement. Scoped, priced and delivered together.

01

Retail media strategy

Channel mix, budget split, creative plan. Across Amazon, eMAG, Carrefour, Mega Image media networks.

02

Sponsored product campaigns

Top-of-search placements, daily bid management, creative refresh. Optimized for ROAS, not just impressions.

03

Display & banner programs

Retail platform display, category sponsorships, homepage takeovers. Pre-funnel + retargeting.

04

In-store digital media

Endcap screens, shelf-edge displays, queue-line digital. Synced with online campaigns.

05

POS & shelf-talkers

Physical POS materials. Color-matched, print-ready, store-by-store deployment plans.

06

Promo & couponing programs

Digital coupon distribution, redemption tracking, A/B-tested promotional mechanics.

07

Trade marketing materials

Dealer kits, distributor support, sales-in collateral. The unsexy but profitable side.

08

Retail performance reporting

Sell-through, share-of-shelf, share-of-voice, retail ROAS. Reports your category manager will respect.

Engagement model

Quarterly campaigns. Always-on + push moments.

Continuous retail media activity with quarterly creative refresh and seasonal push campaigns.

Month 1

Audit

Current retail presence audit, competitor share-of-shelf, baseline metrics. Strategy framework approved.

Month 2

Setup

Campaigns built across platforms, creative produced, in-store materials shipped. Tracking validated.

Month 3+

Optimize

Daily bid management, weekly creative tests, monthly platform reviews. ROAS-focused decisions.

Quarterly

Review

Performance deep-dive with your team and category managers. Strategy refresh, budget reallocation, new tests.

Retail Media in action

Visibility at the moment of decision.

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Questions we get asked

Retail Media, demystified.

Which retail platforms do you cover?

Amazon (Sponsored Products + Display), eMAG Marketplace, Carrefour Media, Mega Image, OLX, Glovo, Lidl Plus. Internationally: Amazon US/EU/UAE, Walmart Connect, Instacart Ads.

Do you handle the creative or just media?

Both. We design the assets (sponsored product images, video, banners) and run the campaigns. Or we run media on creative your team produces: depends on what you need.

Can you sync online + in-store campaigns?

Yes: that’s actually where most performance is left on the table. We coordinate digital retail media with physical in-store activations so a shopper sees the same message online and at shelf.

What about D2C brands without retail distribution?

Different scope. We focus on your own ecommerce performance instead: covered under Digital Marketing. Retail Media is for brands selling through third-party retailers or marketplaces.

How do you measure success?

Retail ROAS (ad spend รท attributed retail sales), share-of-shelf, share-of-voice, conversion rate on retail platforms, sell-through rate. Plus traditional brand metrics for upper-funnel campaigns.

What does a commerce media partner do?

Commerce media covers retailer and marketplace ad networks, plus platforms like delivery apps. A partner plans where your budget goes across them, produces the creative each placement needs, runs the campaigns and reports retail ROAS, share-of-shelf and sell-through. With us, that includes in-store: POS, shelf-talkers and trade materials that carry the same message as your ads.

What does this cost?

A media management fee based on the ad spend we’re running, with creative production billed separately. What brands spend on retail media itself varies a lot by category. We scope the fee and the plan after discovery: no surprises mid-flight.

Ready to start?

Present at the moment of decision.

Send us your retail platform sales report. We’ll come back with a share-of-shelf snapshot and three places we’d push spend differently.

Goes well with

Common combinations.

05 ยท Growth

Digital Marketing

The full-funnel marketing program retail media plugs into.

06 ยท Production

Advertising Production

POS, shelf-talkers, in-store displays: production for the channel.

03 ยท Identity

Graphic Design

Pack design, retail-ready creative, category-appropriate visuals.