Services / Web Design & Build

02 ยท Digital

Web Design & Build

The page people check before they decide to trust you.

Conversion-focused websites, designed and built end to end. UX, UI, development, CMS, analytics: under one team, on one timeline.

Overview

A site that earns its keep.

Think about the last time you landed on a website and instantly felt like you were in the right place. The layout made sense. The design felt intentional. That’s no accident: that’s the kind of first impression we build.

Web design, done properly, is a sales argument, not a brochure. We design and build sites that carry your voice, load fast, and turn visitors into enquiries. Strategy and copy come before layout, so the site earns its keep instead of just looking the part. Selling to a buying committee changes the brief: see B2B web design.

Most people meet your company on your website before they meet anyone from it. That first screen decides whether they keep reading or go back to the search results. We build sites that carry your voice, hold up under scrutiny, and make the person who lands on them feel they have found the right place.

Every color choice, every headline, every visual is crafted with one goal in mind: to make your brand feel both compelling and credible. Maybe you’re launching something brand new and need a strong digital foundation. Maybe your current site has been limping along and it’s time for a serious refresh. Either way, we meet you where you are.

We listen to what you’re trying to accomplish, figure out what your audience actually needs, and build something that brings those two things together. The goal is a site that still works in two years, not one that looks current for a season.

Deliverables

What you leave with.

The artifacts and outcomes that anchor this engagement. Scoped, priced and delivered together.

01

UX architecture

Sitemap, user flows, key conversion paths. The skeleton before the skin.

02

Visual design system

Components, type scale, spacing, color tokens. Designed in Figma, ready for dev.

03

Responsive build

Hand-built or platform-based (WordPress, Webflow, Shopify). Tested on real devices.

04

Performance optimization

Core Web Vitals, lazy loading, image optimization, CDN setup. Speed is a feature.

05

CMS & content model

Editors can update content without breaking layouts. Custom fields, taxonomies, blocks.

06

Analytics & tracking

GA4, GTM, event taxonomy, conversion goals. So you know what’s working.

07

SEO foundation

Technical SEO baked in: schema, sitemap, meta, OG. Content optimization separate.

08

Launch & handover

QA, migration, redirects, post-launch monitoring. Plus training so your team can run it.

Engagement timeline

Eight to twelve weeks. Brief to live site.

Standard mid-sized engagement. Larger ecommerce or platform builds run 12โ€“20 weeks.

Week 1โ€“2

Discover

Audit current site, analytics review, stakeholder interviews, technical feasibility. Outcome: scope-locked brief.

Week 3โ€“5

Design

UX flows, then UI system. Prototyped, tested with target users, iterated. Sign-off before build.

Week 6โ€“9

Build

Frontend, backend, CMS, integrations. Internal QA throughout. Mid-build review with you.

Week 10โ€“12

Launch

User acceptance testing, content migration, redirects, DNS, analytics. Post-launch support included.

Questions we get asked

Web Design & Build, demystified.

WordPress, Webflow, or custom?

Depends on what you need. WordPress for content-heavy + flexible CMS. Webflow for marketing sites with fast iteration. Custom (Next.js, etc.) for product-led or unusual UX. We recommend after the discovery phase, never before.

Do you do ecommerce?

Yes. Shopify, WooCommerce, headless (BigCommerce, custom). We’ve shipped multi-region stores with localized pricing, B2B portals with quote workflows, and DTC brands with subscription billing.

What about SEO?

Technical SEO is baked into every build: schema, semantic HTML, meta, sitemap, Core Web Vitals. Content SEO (keyword strategy, ongoing optimization) is a separate engagement under Digital Marketing.

Will the site be fast?

Yes. We target sub-2s LCP on real-world 4G. We don’t ship without it. Performance budgets are part of the brief. We judge it on real-visitor data, not only the lab score: in our study of 100 SaaS websites, the two disagreed on 54 of 96 homepages.

What does a web build cost?

It depends on the build: a marketing site rebuild, a mid-sized ecommerce store and a platform with custom logic sit at very different scopes. We scope and price it fixed-fee after discovery, so you see the whole number before we start, not an hourly meter.

Do you maintain the site after launch?

Optional retainer: updates, security patches, minor design tweaks, analytics review and a monthly health report. Scoped to how much hands-on support you want. Most clients sign on for the first six months.

Ready to start?

A site that earns its keep.

Show us the current site (or the empty domain). We’ll come back with a real scope outline and one honest opinion on what’s actually limiting you.

Goes well with

Common combinations.

01 ยท Strategy

Brand Strategy

Position and narrative: the foundation any good site needs.

03 ยท Identity

Graphic Design

Visual system the site brings to life in pixels.

05 ยท Growth

Digital Marketing

Performance marketing that turns site traffic into customers.