A research series on what automated website audits get wrong and what they miss, one industry at a time. Every edition publishes its method, its limits and every figure as a count of real websites.
Drawn at random from public growth lists, with the criteria written down before any site is scanned.
Lab scores next to real-visitor data, network requests before consent and answers from three AI assistants.
Every figure links back to how it was measured, including what we could not measure.
Lab speed scores vs real visitors, tracking before consent and AI recommendations, measured on 100 mid-market SaaS companies.
What clinic websites send to ad platforms before a patient agrees to tracking.
One email when a new edition is out, nothing else. Get in touch. Want these checks on your own site? See our website audit.
