Scope your web rebuild before talking to a single agency.
25 discovery questions, feature inventory with effort estimates, content-readiness audit. The template we use ourselves to prevent scope creep before kickoff.
Built from 30+ web projects we’ve scoped (and re-scoped).
25 discovery questions
What every agency wishes you’d answer before the first call. Goals, audience, timeline, dependencies, decision-maker, success metrics. Filled in = quoted accurately.
Feature inventory + effort
Standard pages (about, services, contact, blog) and advanced modules (forms, calculators, member areas, integrations) with ballpark hour ranges so you can sanity-check quotes.
Content-readiness audit
What you need to have ready vs what an agency can write. Photography, copy, case studies, technical specs. The thing that delays 80% of web projects.
What the actual template looks like.
Notion or Google Doc. Pre-structured. Fill in the gaps.
If you’re about to brief a web project. This template saves you 3 RFP rounds.
- ✓Marketing leads about to RFP an agency: walk in with a scoped doc, get accurate quotes back instead of vague “starting at €X” estimates.
- ✓Founders considering DIY-ing the first site who want to honestly understand what they’re getting into before opening Webflow.
- ✓In-house teams briefing externals who keep getting back proposals that miss the point. The scope doc is your alignment tool.
- ✓Anyone who’s been burned by “we’ll figure that out later” mid-build. The doc forces those decisions upfront.
Fill it in BEFORE talking to agencies.
It becomes your filter. Anyone who can’t scope cleanly from this doc isn’t the partner you want anyway. It’s also the fastest way to compare proposals: same scope, different prices, real signal.
: Nicu & Toni · Clan of Creators
