TLDR: A website redesign in 2026 typically runs from €3,000-8,000 for a focused small-business site, €10,000-40,000 for a strategic B2B or e-commerce rebuild, and well past that for complex platforms. The number is driven less by page count and more by five factors: strategy depth, content, custom design vs template, integrations, and who’s accountable after launch. Before you budget any of it, verify you need a redesign at all: a surprising share of “old” websites need repositioning, not rebuilding.
The honest answer nobody leads with
Every agency answers “it depends” and then hides the dependencies. Here they are, in the open.
When you ask what a website redesign costs, you’re really asking three questions: what does the market charge, what would my project cost, and how do I avoid paying twice. This post answers all three, from an agency that quotes fixed fees after discovery, so we have no incentive to let a scope stay vague.
How much does a website redesign cost in 2026?
Market ranges we see across European and international projects:
| Scope | Typical range | What you’re buying |
|---|---|---|
| Template-based refresh | €1,500-5,000 | New skin on existing structure. Fast, limited strategic impact. |
| Small business redesign | €3,000-8,000 | Custom design on a standard platform, modest content work. |
| Strategic B2B / e-commerce rebuild | €10,000-40,000 | Positioning, information architecture, custom design system, content, SEO migration, tracking. |
| Complex platform / multi-market | €40,000+ | Integrations, multiple languages, custom functionality, ongoing product work. |
Freelancers sit below these ranges, big-network agencies above them. The ranges aren’t the interesting part, though. The drivers are, because they’re what you can control.
The five factors that actually move the price
- Strategy depth. A redesign that keeps your positioning is decoration; one that fixes it is consulting plus design. The second costs more and is usually the one you need: most sites don’t fail on aesthetics, they fail on saying nothing.
- Content. The silent budget-killer. If existing copy gets migrated, costs stay low; if 40 pages need rewriting, that’s a project inside the project. Ask any agency how content is handled: vague answers here predict overruns.
- Custom design vs template. Templates are cheap and look it. A custom design system costs more upfront and pays back in flexibility, differentiation and speed of every future change.
- Integrations and functionality. CRM, e-commerce, booking, multi-language, gated content: each integration is scope. List them before asking for quotes, not after.
- Accountability after launch. A site handed over with no tracking, no documentation and no owner degrades in months. Whoever quotes you should say what happens after launch, in writing.
Redesign vs refresh: the €20,000 question
A full redesign is the right call when the structure is wrong: the site says the wrong thing, to the wrong audience, in an architecture nobody can fix incrementally. But if the positioning is sound and the site is just slow, dated or messy, a refresh (performance pass, visual update, content edit) delivers 80% of the result at a fraction of the cost.
The uncomfortable truth: agencies earn more from rebuilds, so “you need a redesign” is the default diagnosis. Get an independent read first. That’s exactly what our €500 website audit exists for: a founder scores your site and tells you which case you’re in, and the fee is credited if it turns into a project. Automated scores won’t settle it either: in our study of 100 B2B SaaS websites, Google’s lab test called 54 of 96 homepages slow that real visitors found fast.
And if what’s actually dated is the brand, not the site, the money conversation looks different: read how much does a rebrand cost before you budget either.
Questions that keep a redesign quote honest
- What, specifically, is wrong with the current site, and what number will the redesign move?
- What’s included: strategy, content, SEO migration, tracking setup, training?
- Is the fee fixed after discovery, or hourly? Fixed means the risk of vague scope sits with the agency, where it belongs.
- Who owns the site, the CMS and the assets afterwards? (The answer must be: you.)
- What happens to our search rankings during migration: is there a redirect and SEO plan?
Frequently asked questions
How long does a website redesign take?
Typically 8-14 weeks for a strategic rebuild; content readiness is the usual critical path.
Is a website redesign worth it?
If the site misrepresents what you sell or loses trust with buyers doing due diligence, yes: it pays back on the first serious deal it stops losing. If it’s purely cosmetic dissatisfaction, a refresh is better value.
How often should a website be redesigned?
Structurally, every 4-6 years or at a strategy shift (new market, new positioning). Continuously, in small increments: sites that are actively maintained rarely need dramatic rebuilds.
What does a website redesign cost for a small business?
Commonly €3,000-8,000 with a professional partner on a standard platform; less with templates and freelancers, with the trade-offs above.
What does a website redesign cost for an enterprise?
Enterprise sites, career sites included, are the most expensive kind of redesign, because most of the work sits behind the pages. Think integrations with your CRM, ATS or SSO, several markets and languages, accessibility and legal review, and more people signing off. Ask for a quote per phase so you can see where your money goes.
Not sure which case your site is? Get the honest read first: a €500 audit by a founder. Or start a project if you already know, and see how our web design team works.
